Producer Yash Patnaik’s Pyar Paisa Profit is surely making its presence felt ever since its inception. In fact, Pyar Paisa Profit has emerged as the top show in the latest COTT ratings, from June 21 to 27. The show, that is inspired by author Durjoy Datta’s bestselling novel Now That You’re Rich, Let’s Fall In Love, has recorded a massive 4.53 million unique viewers. The data, reflects viewership across both connected TV (CTV) and mobile subscribers and is a clear indication of the show’s growing popularity across platforms.
Backed by strong performances and an engaging storyline that blends drama, ambition, and emotional twists, Pyar Paisa Profit continues to resonate with audiences week after week. The story of the show is centered on ambitious young professionals navigating love, money, and morality, felt deeply relevant in today’s hyper-competitive world. With buzz building around upcoming plot twists, Pyar Paisa Profit is expected to hold its lead in the weeks to come.
