ZEE5Global the world’s largest streaming platform for South Asian content, has revealed that Telugu is one of the top 2 vernacular languages consumed on the platform. The company has shared this insight on the occasion of the Telugu language day celebrated globally by viewers. Some of the most notable releases- the RRR, Karthikeya 2, and Hanu-Man, have outperformed others in the vernacular category to become all-time top-watched movies on ZEE5 Global. RRR, an OSCAR®-winner, Telugu-first film, has broken through the limits of regional content, allowing people worldwide to watch the epic story in various languages.
Telugu content has not only captivated Indian viewers but, with the help of a platform like ZEE5 Global, has gained popularity on a global scale. For example, Telugu content is most watched in markets like the US, UK, Australia, and Canada. In the past year, Telugu viewership accounted for 25% of all vernacular language content consumption on the platform. This success is reflected in standout movies such as Gaami, Hanu-Man, and Prema Vimanam, which have set new benchmarks in viewership, along with popular series like Bahishkarana, Paruvu, and Maya Bazaar - For Sale. Notably, ZEE5 Global observed a 10% increase in Telugu content viewership from the first to the second quarter of this year, highlighting the significant impact of these titles on the category’s growth.
Archana Anand, Chief Business Officer at ZEE5 Global, commented, “At ZEE5 Global, we’re dedicated to bringing South Asian regional languages to a global audience, breaking down the traditional barriers between local and international content. The remarkable success of Telugu titles like Paruvu, the most-watched regional web series this year, and Hanu-Man, the top-watched regional movie in 2024, demonstrates the power of regional stories on the world stage. We’re excited about the future and confident that Telugu and other regional content will reach new heights and establish themselves further as we expand their global presence.”
