We understand – plans change! There are a lot of unknowns when booking a ticket so far in advance: What if I’m out of the country? What if my friends can’t go? What if I forgot about that wedding I had to attend? We want to make it as easy as possible to book a ticket to an event, as early as possible, without having to worry about anything else. This is precisely why we built our own ‘Book Now, Sell Anytime’ feature – a first of its kind by an Indian ticketing platform.
So how does it work?
Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.
If their plans change for any reason, they can list their ticket on the Zomato app for a price lower or higher than their original purchase price (capped at 2x of the current phase price live on the ticketing platform).
Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato.
The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).
Our hope is that this feature is utilized for the right reasons by our genuine customers. We also want to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing. Therefore, we have put a few checks and balances in place:
A customer can buy up to 10 tickets per category which can be listed for selling.
The highest price at which they can list their tickets will be capped at 2x of the current phase price on the Zomato app – if the tickets for the event are sold out, the cap will be 2x the final phase price.
For example – if a customer purchased an Early Bird ticket for INR 1000 and the current phase is live at INR 2000, the customer can list their ticket for any price up to INR 4000.
We hope this new feature empowers all our customers and removes any second-guessing about being able to book tickets in advance to events they love. The feature will go live on the Zomato app on September 30, 2024 starting with the Zomato Feeding India Concert. This is another step towards building a truly customer-first platform and growing this industry in India.
We will continue to grow and evolve this initiative as we go along. This is surely not how this feature will look in a few months/years from now, so it is important for the industry to talk to us with the spirit of “we are all part of the same team”.
